Developing a calendar for an EPC package. How we got the most out of the sea of corporate values

To create for a key long-term client not just a calendar for 2025, but a bright emotional artifact. It was meant to reflect the company’s strong corporate culture and be a source of pride that both partners and every employee would want.

Develop the concept and design of wall and desktop calendars, which have nothing to do with electrical engineering, but perfectly reflect the soul of the company.

EPC is a Russian engineering and manufacturing company that creates complex solutions in the field of energy distribution and automation. We have a long friendly relationship with this customer. We carried out a complete rebranding for the company, made a modern website and continue design support. 

When the question arose about the calendar, we immediately shrugged off the option with transformers and wires. It wasn't about them. We knew the main corporate code of the EPC team - a passion for fishing. Annual trips to Astrakhan, bream fishing championships and the tradition to award the author of the largest catch. This is the magic that you can not buy, but you can correctly design.

We proposed a concept that at first glance sounded like an adventure: make a calendar about the best fishing places in Russia. Not about kilowatts and substations, but about Baikal, Kamchatka and Amur.

What did we do?

They came up with a cool concept. Every month is a new legendary fishing destination. We not only showed the picture, but immersed in the atmosphere: gave tips on fishing, described local features and even warned about competitors in the form of brown bears.

Painted a trip. We picked up juicy, atmospheric illustrations, from which you immediately want to throw everything and go to nature with a fishing rod. Design breathes freedom, excitement and the very feeling of waiting for a bite.

Created a thoughtful ending. On the last roll, we posted a Memo for Fishermen – 10 tactful and important tips that conclude the story and show the company’s responsible approach to everything, even a hobby.

We gave a piece of nature to every desk. We adapted the design for the desktop calendar so that each employee has their own personal source of inspiration and reminder of corporate values.

The effect exceeded all expectations. The calendar was not just disassembled – it was disputed. Partners and customers who received it as a gift were delighted. The question "in which office will he hang?" was decided at the level of management.

• For the brand: We have strengthened our core intangible asset, our unique corporate culture, into a tangible and valuable gift.

• For the collective: We have created another reason to be proud of our company and its traditions.

• For the studio: We once again proved that there is no “just calendar” for us. Any project is a reason to get to the bottom and create an emotion.

The calendar for the EPC kit was a reminder that working for a powerful tech company can be associated with simple and real things like excitement, nature and a shared hobby.

Do you want your corporate gifts not to be dusty, but to cause real emotions and arguments? Let me know. - we will throw fishing rods into the very pool of your ideas and get a championship concept from there.