A business card that people won’t forget to call back. What is she like?

A business card is both a carrier of corporate identity, and part of the image of a company employee, and a proven working tool in the business sphere. A business card helps you present your company or your professional services, or rather consolidate this presentation by exchanging contacts. Moreover, this most often happens personally, which gives the best effect and allows you to adapt to different conditions. And the main function of a business card is to prevent you from losing touch with the company: to remind clients about yourself and, as a result, to receive repeated requests for services. 

In this article we would like to outline a number of key points that are important to consider when business card development. After carefully working through them, you will receive that same business card that will not get lost among dozens of others in your wallet or business card holder. Which the client will immediately remember at the right moment, quickly find contact information and call with confidence that he will receive professional help.  

Contains up-to-date information

The main content of a business card is information about you. Therefore, you need to start creating a business card by defining the data that will be placed on it. This data should help the client contact you immediately and not be confused about the type of service that he now urgently needs.

What information should be placed on a business card?

Company name: if you represent the interests of an organization. The name together with the logo is often the most noticeable element, but this is already a question of design in a corporate style, to which we will move on a little further.

Full name: the client should not feel awkward and understand who to contact. But whether to write your full name or just your last name and first name is a private matter, because it depends on the specifics of the business and corporate ethics.

Position: Next to your full name we write your position in the company, indicating your range of competencies. If you work independently, then indicate the type of activity and services that are provided.

Contacts: The main contact information is phone and email. You can specify several phone numbers, but they all must be valid. One email address is enough, which is constantly under control in order to quickly respond to incoming letters. It is important that the address looks solid, is also easy to perceive visually and does not create difficulties when writing in the addressee line. Therefore, we discard funny personal addresses and create a work email, preferably with our own domain. Additionally, sometimes they write the website address and social networks.

And most importantly: all the information indicated on the business card must be up to date. We remember that a business card is needed so that the client can quickly find the company’s contacts and apply for services. Otherwise, having a business card loses its meaning. And this can also affect the attitude of clients when they do not wait for an answer or end up at the wrong address. If any data has changed, you need to convey this to clients and make a new batch of business cards.

Calls to action

A call to action is also an effective technique on business cards. Having contacts of the right company at hand will not always encourage the client to dial the number. He needs to be told what to do now. For this purpose, the appeal on the business card is useful: “Get a free consultation by phone,” “Call and get a discount.” 

The appeal is based on the benefit for the client, not for the company. This will give him additional motivation. This really increases the likelihood that a customer will reach out. It is proposed not to think, but to do the already indicated action, and also get additional benefits from it.

Uniquely designed

A business card is one of the carriers of the brand’s corporate identity. And she, more often than others, conveys the company’s style to her potential clients. Due to this, the image of the person who owns the business card and who it represents is formed. Therefore, it is very important to make the business card design unique and consistent with the brand identity. 

If you don’t take this seriously and quickly make a business card based on a template, then this can tarnish your reputation. But certainly such a business card will not linger in the client’s memory and will get lost among those made according to the same templates. Yes, perhaps you gave a business card after a meeting at which you pleasantly impressed the person, and now he wants to keep your contacts closer. But the business card could have gotten to him without personal contact. And after a while it will merge with others. If the business card design and other characteristics are thought out, then the chances that the client will remember about it are higher.

Made from quality materials

Business cards are often best made in a traditional form so that it fits easily into the pockets of a business card holder or wallet. Therefore, you have to stand out with other features. This is a design, as we found out just above. A significant difference can also be the quality of the material or, in general, the type of material from which the business card is made.

Even if you choose the usual cardboard, then let it be of high quality and less susceptible to wear. Then, when developing a design, you can think about the texture. Often they try to save money on this or increase the number of copies of business cards and take the most ordinary cardboard and stamp the cards.

You can go further and replace cardboard with wood, plastic, metal or even fabric. Even in the form of a familiar rectangular card, your business card will look special: stand out in appearance and feel different to the touch. Of course, attention will often be directed to such a business card. 

Provides practical benefits

And in order for the client to be sure to keep your business card close at hand, it should become an object of benefit or an auxiliary tool. For example, having a business card gives a discount on services, that is, it is also a discount card. In ideas, you can get to the point that it is useful in everyday life: a calendar on the back of a card, a business card-flash drive, a keychain, a ruler. You can come up with anything, even if it is not so much useful as an original approach. 

In all respects, the creation of a business card should be thought out. 

Regarding business card design, then you need to determine the amount of information and elements that will be placed on which side of the card. 

There is no need to try to fit as much as possible into a small business card format. It needs a lot of space and clear, readable fonts to instantly find the information you need. All text must be checked before printing: errors in words, wrong numbers in the number, etc. - everything must be correct and relevant.

Unusual materials and shapes must be justified so that the business card does not become just an inconvenient object for the client that has nowhere to put it. Also, the parameters need to be agreed upon in advance with the printing house in order to work out the complexities of non-standard creation and not create layouts that will be physically impossible to implement.

Even in creating such a small element of corporate identity, there are many stages of work. A small but extremely important communication tool. Therefore, it is better to develop it in collaboration with a professional studio. At Veonix you will receive a full-fledged service for creating business cards: from idea and layout development to printing and delivery of copies to your office.