Creating infographics for marketplaces - 10 commandments

How to attract a customer's attention to your product and make him part with his money here and now? Fractions of seconds count—thousands of entrepreneurs with similar products compete with you on marketplaces. Infographics come to the rescue - we tell the client about the product in bright pictures, numbers and facts.

Here are some useful tips to make infographics for Wildberries and Ozon as effective as possible.

Be specific about the benefits

Do not use generic words like “amazing”, “wonderful”, etc. Instead, use icons and short phrases to reflect the most striking characteristics of the product. For example, for a tourist flashlight this could be the following:

• Not afraid of water (draw a crossed out drop of water in the icon);
• Illuminates the path for 70 meters (image of a beam of light);
• Attaches to the belt (the icon is a flashlight on the belt).

It’s great if you can add characteristics in numbers, because they can always be beautifully reflected in infographics. For a flashlight, for example, these could be battery life, weight and lamp power.

Show the result of using the product

It is important to sell not the product, but the benefits from its use. For example, when a person buys laundry detergent, he is actually paying for clean, nice-smelling clothes.

The classic “Before and After” advertising technique is to show a soiled shirt first, and then a perfectly clean one. This technique can be used with many products! This approach is especially popular in the beauty industry.

Turn on buyer emotions

If you are selling a toy, show it in the hands of a happy child. Many products have no practical use: buyers pay for them in order to evoke emotions in loved ones.

Show these emotions, evoke the effect of anticipation. For example, when a mother sees a happy child with a toy in an advertising model, she hopes that her child will also be delighted with this gift.

The emotional atmosphere in images and colors on the Internet plays the same role as the aroma of food in a restaurant - it whets the appetite.

Follow the 3 second rule

All the most important things are at the beginning of the advertising message. According to research, you only have 3 seconds to get a user interested in your product. Throw away everything unnecessary to increase site loading speed. In most cases, it is better to avoid decorative details, embellishments, etc.

In infographics for marketplaces, the principles that have been used in advertising posters for more than a century work well:

Details are larger, outlines are clearer, descriptions are more concise.

Show your product from different angles

One main photo and several additional ones. The main disadvantage of online shopping is that you cannot touch the product. A competent seller tries to compensate for this shortcoming with high-quality photos.

A good designer can so skillfully convey the texture of a product that people with a developed tactile imagination will literally feel how soft and fluffy the blanket is shown in the photo!

Showcase the product in use

Photos that show the product “in use” better convey its essence. There is more dynamics and life in such photographs.

Moreover, well-chosen angles allow a person to subconsciously feel like the owner of the product, which increases the likelihood of a purchase significantly.

Analyze your competitors

Wildberries and Ozon sell thousands of products that often overlap in categories. To succeed on these platforms, it is useful to analyze competitors' visuals. Firstly, you can get interesting ideas from them. Secondly, try to stand out through an unusual design.

Test and experiment

Marketing is first and foremost a practice. When working with marketplaces, it is important to try using different visuals and analyze their conversion. It’s just that the choice of Internet users is influenced by many factors, not all of which can be tracked. It happens that infographics that are not the most successful at first glance give the best results.

Ultimately, the main criterion for the quality of infographics on the Wildberries and Ozon marketplaces is its practical effectiveness.

Don't forget to experiment!

Use a combination of marketer + designer + copywriter

The final conversion into sales depends on how well the layouts are designed.

If you choose the wrong headline or place pictures in the wrong order, you will experience a decrease in purchasing activity, and therefore a decrease in profits.

Now there are special templates with which anyone can create infographics. It will look much more beautiful and neater than a layout created by a beginner himself.

However, your individual business problems cannot be solved this way. After all, effective infographics for marketplaces are not only a design, but also a marketing idea. In addition to the designer, a marketer and a copywriter also need to work here.

The good thing about hiring an agency is that a whole team gets involved in the work, with each specialist making his or her contribution.

Remember, infographics are not just about marketplaces

In general, infographics are an art. With its help you can solve incredibly complex business problems. Advertising a product on marketplaces is far from its only use.

For example, a company recently contacted us "Rosatom". They needed to present their reports in an interesting, easily digestible form. It was infographics that made it possible to turn boring documentation into a bright, memorable presentation!

By contacting us, you can be sure that experienced designers who have hundreds of complex projects in different business areas will work on your infographics.

As for the victorious conquest of marketplaces, it begins here!