How does a guideline differ from a brand book and what is its benefit?

A guideline is a detailed instruction that defines the technical features of using a corporate identity: font size, color codes, logo placement on different media. The guideline shows exactly how the image and idea of ​​the brand should be conveyed. But all this is in the brand book?!

Yes, but a brand book is a more complete company document, a whole guide to creating and applying a brand concept. In addition to the technical description, it describes the brand philosophy, mission, main goals and values, and ways of interacting with the audience.

Brand book

determines the strategic positions of the company, on the basis of which the visual design is already created. This is an internal document that all company employees refer to. With its help, a common ideology is formed, which ensures brand recognition and establishes a connection with customers.

Guideline

It is intended specifically for specialists; it clearly describes all the rules for using corporate identity elements. This is a guide for designers, including those hired, who are not familiar with the brand concept. With the help of a guideline, they use the necessary fonts and their sizes, the correct shades of color in the design, they know how the logo should look on a particular background and how graphic elements are located in each situation.

When we developing a corporate identity for companies, we accompany the project with a detailed guideline with a description of the concept and instructions for using design elements. Having and using a guideline in your work significantly saves time and money when setting tasks and working with designers. Presentations, banners, flyers, business cards, labels, website and social networks - all media will be developed without unnecessary edits and look uniform.